Hang Seng Bank revamp - Branch
Hong Kong
2013
Hong Kong
2013
In the year of 2012, the foremost branded local bank, Hang Seng Bank invited us to its revolutionary retail branch revamp. As a local designer, it is a great honor to take this challenge. This is a significant milestone for both ACD and the client. As the bank has a solid foundation of their steady and prudent financial services, designers must give mature consideration to all aspects of their social image. The key element of the brand was evolved such as 3D visualization of the Chinese ancient coin, focal usage of green colour and enlargement of pixel to enhance the bank’s brand presence. Taking account to the operational needs, an airy, transparent and mobility design is the main theme of the mass banking area.
The revolutionary design got rid of the traditional boxy design which was always adopted in bank design and with the touch of cosmetic treatment on the customer services cubicles, customers will feel more comfortable in the semi-open counter while privacy is retained. To emphasis the market leading role to the customers, the environment of prestige is tasteful and contemporary. Different layers of material such as tinted stainless steel, frosted tinted mirror, fabric texture wall paper delivered a semi glamorous style. The bold premium hotel environment of prestige reinforces the design in both function and presence and the enhancement can help to attract the affluent customers and also create a modern image of the bank. The refreshment of the bank brings fresh energy to both customers and staff. For examples, the “ribbon” design smoothes the flow of the area and the illuminated feature divider of Automatic Banking Center give a full sense of secure to customers etc. This fresh environment will encourage people to fast pace and enhance the efficiency of work in delightful atmosphere. Besides the street level branch, there are many convenience points in MTR stations such as automatic machines area and ATM which are in the high traffic location.
In other words, they are the best advertisements in the public to promote the bank’s new image. Get rid of the boxy design which is constrained by MTR’s foot print and bring amazing effect with the new revolutionary design. Zigzag layout arrangement was applied in the rigid layout arrangement while stay respect to station condition but also pay attention to the linear flow of the traffic. The streamline canopy is inherited from the “ribbon” to soften the space. With the feature dividers, customers feel like under the umbrella of the bank.
The revolutionary design got rid of the traditional boxy design which was always adopted in bank design and with the touch of cosmetic treatment on the customer services cubicles, customers will feel more comfortable in the semi-open counter while privacy is retained. To emphasis the market leading role to the customers, the environment of prestige is tasteful and contemporary. Different layers of material such as tinted stainless steel, frosted tinted mirror, fabric texture wall paper delivered a semi glamorous style. The bold premium hotel environment of prestige reinforces the design in both function and presence and the enhancement can help to attract the affluent customers and also create a modern image of the bank. The refreshment of the bank brings fresh energy to both customers and staff. For examples, the “ribbon” design smoothes the flow of the area and the illuminated feature divider of Automatic Banking Center give a full sense of secure to customers etc. This fresh environment will encourage people to fast pace and enhance the efficiency of work in delightful atmosphere. Besides the street level branch, there are many convenience points in MTR stations such as automatic machines area and ATM which are in the high traffic location.
In other words, they are the best advertisements in the public to promote the bank’s new image. Get rid of the boxy design which is constrained by MTR’s foot print and bring amazing effect with the new revolutionary design. Zigzag layout arrangement was applied in the rigid layout arrangement while stay respect to station condition but also pay attention to the linear flow of the traffic. The streamline canopy is inherited from the “ribbon” to soften the space. With the feature dividers, customers feel like under the umbrella of the bank.
