I'm Bella - beauty zone
V City - Hong Kong
2013
Bella’s Fairyland
V City - Hong Kong
2013
Bella’s Fairyland
Open plan concept was proposed by the designer to build this beauty zone which was centered at the mall V City’s common area. Instead of blocking the sight that will probably happen if full and close premise shop was to be set, this union retail hub enlivens the atmosphere; attracts people’s attention and creates the thematic consistency. I’m Bella then became a signature sub brand of the mall.
Snowy butterflies are flying above the head, dancing from the dark ceiling to the transparent sky window, glittering with natural light shines through. Their habitant is a fairyland, exclusively designed for Bella, the beauty; it is gentle, tender, and sensitive. You can feel the aromatic odor from the natural wood design, soft colors and clear lights. A range of famous cosmetic brands under the mushroom umbrella roofs are waiting for their clients, to lighten the souls by drawing with the enchanted color sticks. Makeup is secret and element of modern ladies; it defines image and attitude. The name Bella means beautiful, I’m Bella is a belief that every lady deserves to be as beautiful and blissful as a fairy and they can find the amulet from this fairyland.
Snowy butterflies are flying above the head, dancing from the dark ceiling to the transparent sky window, glittering with natural light shines through. Their habitant is a fairyland, exclusively designed for Bella, the beauty; it is gentle, tender, and sensitive. You can feel the aromatic odor from the natural wood design, soft colors and clear lights. A range of famous cosmetic brands under the mushroom umbrella roofs are waiting for their clients, to lighten the souls by drawing with the enchanted color sticks. Makeup is secret and element of modern ladies; it defines image and attitude. The name Bella means beautiful, I’m Bella is a belief that every lady deserves to be as beautiful and blissful as a fairy and they can find the amulet from this fairyland.
