Central Central
JingAn Kerry Centre, Shanghai, China
2013
Backstage
Locating inside a high end mall, the multi-brand fashion store Central Central is prepared for those fashion lovers who could imagine themselves as models inside the mysterious backstage with luxury clothes. They would be well dressed to step and shine on the runway. The setback shop fronts of each store in store are creating a more welcoming atmosphere to attract the customers. The color scheme and materials are matching the brand image which is romantic, chic and luxury.
JingAn Kerry Centre, Shanghai, China
2013
Backstage
Locating inside a high end mall, the multi-brand fashion store Central Central is prepared for those fashion lovers who could imagine themselves as models inside the mysterious backstage with luxury clothes. They would be well dressed to step and shine on the runway. The setback shop fronts of each store in store are creating a more welcoming atmosphere to attract the customers. The color scheme and materials are matching the brand image which is romantic, chic and luxury.